At the beginning of 2023, I started a rebrand journey and went really in depth into what I wanted my brand to represent and the values that underpin it, and the aesthetics that I wanted to communicate those values. I wrote a blog post about it here.

As part of that process I wanted to deign and source new packaging and jewellery gift boxes that not only look beautiful, but that reduce plastic and are as eco-friendly as possible.

I know that a lot of people buy my jewellery as a gift. And when you’re buying a gift, you want the packaging to be lovely too, so that when your recipient goes to open it, it looks impressive and conveys the beauty of what lies waiting inside it.

And I want to be able to provide that experience for them and you, whilst also being kind to the environment.

So, I managed to source a packaging company that does eco-friendly cardboard boxes. Plus, amazingly, the ‘foam’ insert is made from a substance called ‘tall oil’, which is a by product extracted from trees in paper production.

All of my ‘promo materials’ are made from card too, as well as the postal boxes, paper filling, and even paper tape.

Have a look and see what you think…